Professional Experience

Brand and marketing leadership: Strengthened brand consistency across all channels while leading clear, aligned communications for training events, conferences, programs, and member initiatives.

Member engagement strategy: Developed the MMUA Membership Engagement Dashboard to track participation across digital and in‑person touchpoints, providing insight that guided communication priorities to strengthen member involvement. Built strong relationships with members across all utility types by visiting their sites, understanding their needs, and serving as an ambassador for MMUA.

Digital marketing oversight: Created, launched, and governed digital platforms including the website, AMS database, social media editorial calendar, MMUA Connect app, and MMUA Crossroads member‑to‑member social platform to strengthen member access and message consistency.

Integrated campaign development: Planned strategic integrated campaigns for business and residential segments to support customer‑focused program awareness and engagement.

Event planning: Managed customer meetings, trade shows, and events, leading promotional activities that enhanced program visibility and participation.

Executive and internal communications: Directed executive messaging and division‑wide internal communications, supporting senior leadership alignment, organizational change initiatives, and clear communication flow across global teams.

Global innovation launch alignment: Unified global marketing and launch communications by harmonizing messaging, assets, rollout frameworks, and sales enablement objectives across all international regions to ensure consistent value‑proposition delivery worldwide.

Event planning leadership: Created and led annual multi‑day conferences from concept through execution, directing internal teams and external vendors, managing venue contracts, developing agendas and content, coordinating speakers, and overseeing all logistics to deliver seamless, high‑impact events.

Omni‑channel approach: Directed social media campaigns, sales communication training, and digital content development to expand reach and strengthen message clarity across channels.

Data‑driven communication strategy: Applied analytics to evaluate communication effectiveness, refine messaging, and guide strategic decisions across global programs.

BACHELOR OF SCIENCE DEGREE, MARKETING  

University of Wisconsin, River Falls | 1999

Additional Training

• Adobe Creative Suite, Adobe InDesign, Adobe Photoshop

• Microsoft Suite

• Counselor Salesperson

• Social Media in Business

• Manager Essentials 

• Leadership Skills for Women